The Air Squad

CLIENT THE AIR SQUAD CASE SUMMARY:

Client Overview:
The Air Squad, a premier provider of air conditioning and air quality services in West Palm Beach, FL, was assigned to my elite team of Web Design Specialists within Hibu for a website redesign. Dissatisfied with the generic look of their current website created through Hibu's standard design process, The Air Squad was considering switching providers. However, they needed to maintain their Hibu contract, which included essential services like Listings Management, Online Reviews, Marketing Automation, and more.

Challenges:
The Air Squad felt that their original website did not reflect the professionalism expected by their designer clientele. Hibu, faced with the risk of losing the account, escalated the project to our team, emphasizing the need to deliver a solution that not only met but exceeded their expectations. The project had a strict Escalation Service Level Agreement (SLA) of 48 hours for new wireframes and required managing multiple accounts simultaneously. As the website required a complete rewrite and redesign, our team had to work diligently to meet all the requirements.

Approach:
As the main Lead Designer and Project Manager assigned to The Air Squad's website redesign project, I undertook the responsibility of spearheading the complete overhaul of their website. Collaborating closely with our team's Copy Writer Specialist, we crafted new, compelling content tailored to the client's target audience. Through extensive UX research, we identified key design elements that would differentiate The Air Squad and effectively communicate its brand message. The website going live was a critical milestone for The Air Squad, marking the launch of their redesigned online presence and the start of their additional campaigns. Ensuring that the website was user-friendly and visually appealing was paramount, as it would impact their business operations and growth.

Roles and Responsibilities:
I was responsible for leading the design direction of the website, ensuring that it aligned with the client's brand and objectives. I managed the project from start to finish, overseeing timelines, resources, and communication with the client. To inform my design decisions, I conducted extensive UX research to understand the needs and preferences of the target audience. Additionally, I created custom graphics and design elements to enhance the website's visual appeal while maintaining brand consistency. The website was developed on Hibu's Smart Sites CMS platform, and I performed thorough testing to ensure its functionality, responsiveness, and user-friendliness.

Solution:
Our solution involved a complete redesign and rebuild of The Air Squad's website, utilizing Hibu's Smart Sites CMS platform to create a fully customized experience. This approach allowed us to develop a unique design that authentically represented The Air Squad's brand and distinguished them from competitors. In addition to Adobe Creative Suite, including Illustrator and Photoshop, I utilized other design tools to create graphics and design elements that aligned with The Air Squad's brand identity. The website was developed on Hibu's Smart Sites CMS platform, ensuring flexibility and ease of management. To maintain consistency and quality, I proofed the new design through the CMS platform to verify its functionality and responsiveness. Additionally, we integrated Salesforce into the process to streamline communication and project management, enhancing transparency and efficiency.

Key Takeaways:
This project demonstrated our team's dedication to delivering customized solutions that exceed client expectations. By combining strategic design elements with efficient project management, we transformed The Air Squad's online presence, presenting its brand in a visually compelling and authentic manner. It also highlighted the importance of ensuring that modifications within the developer mode are streamlined and free of custom coding errors to prevent the client from breaking the platform while making modifications.

Tools Used:

• Adobe Creative Suite (Illustrator, Photoshop, XD)

• CMS platform: hibu’s Smart Site (white-labeled with Duda)

• SalesForce

• CRM