Fox Cities Signs LLC

Client Fox Cities Signs LLC Case Summary:

Client Overview:
Fox Cities Sign LLC is a leading sign, lighting, and LED conversion services provider. Recently, the company underwent a website overhaul to improve its online presence and establish itself as a market leader. Dissatisfied with its previous website on Hibu's Smart Site, which failed to convey its brand identity, Fox Cities Sign LLC sought a redesign to showcase its expertise and differentiate itself from competitors. The company believes the new website will play a pivotal role in achieving its business goals.

Challenges:
The website redesign project presented several challenges. One of the main challenges was to create a website that effectively showcased Fox Cities Sign LLC's services while maintaining a professional and unique identity. The team faced the limitations of Hibu's DIY capabilities, which required innovative design and functionality solutions without extensive custom coding. Additionally, creating a custom dashboard for a user-friendly experience post-launch demanded thorough testing and optimization. Despite these challenges, the team successfully delivered a website that authentically represents Fox Cities Sign LLC's brand identity.

My Role and Responsibilities:
As the Lead Designer for the project, I managed the entire redesign project for Fox Cities Sign LLC. This involved overseeing design modifications, front-end and back-end development, and project management. I collaborated with a Copywriter to ensure a cohesive content approach, refining copy and analyzing metadata.

Approach:
As the Creative Lead, I oversaw a comprehensive redesign of Fox Cities Sign LLC's website, implementing various web design, visual design, and UX design strategies. Working closely with our Copywriter Specialist, we developed engaging content tailored to the company's target audience. Our design decisions were guided by extensive UX research, focusing on setting Fox Cities Sign LLC apart from competitors while effectively communicating its brand.

Solution:
During a recent project, I made a significant customization for the client's website. Specifically, I modified the Engagement Menu, which is a key component of the website's user interface. The standard menu only allowed for up to six tabs to be created, and the icons were from a built-in library provided by HIBU. However, these limitations did not meet the client's needs.

To address this issue, I customized the platform in developer mode, which allowed me to create a modified Engagement Menu while maintaining the integrity of the platform. This customization played a crucial role in enhancing user engagement and driving conversions on the website, as it made it easier for visitors to take the actions that were most important to the client, including requesting live or virtual appointments.

Overall, this customization is essential for boosting lead generation and improving user experience on the website.

Results:
The project delivered a revamped website that exceeded Fox Cities Sign LLC's expectations. The new site authentically reflects their unique design vision and style, effectively showcasing their services and positioning them as an industry leader. This success demonstrates my commitment to delivering personalized solutions that exceed client expectations.

Key Takeaways:
Using Hibu's Smart Site platform, we engaged local customers and improved the website's visibility to attract more visitors. Combining strategic design elements with efficient project management significantly enhanced Fox Cities Sign LLC's online presence, giving them a competitive advantage. This project underscores my commitment to exceeding client expectations and delivering high-quality results.

Going live with the website, starting payroll, and initiating additional campaigns are crucial steps in Fox Cities Sign LLC's strategy to enhance its online presence and establish itself as a market leader. These actions signify the culmination of efforts to create a website that authentically reflects the company's brand identity and showcases its services.

Tools Used:

• Adobe Creative Suite (Illustrator, Photoshop, XD)

• CMS platform: hibu’s Smart Sites (white-labeled with Duda)

• SalesForce

• CRM