The Underestimated Understudy Logo

Case Study: The Underestimated Understudy Logo Design

Client Overview:
The client, a professional seeking a logo for her upcoming projects, wanted a design that embodied sophistication, peace, wisdom, and freedom. These values were central to her brand and the message she wanted to convey.

Design Process:

1. Initial Concept:

   • The client provided a rough sketch created in Canva as a starting point for the logo design, indicating her initial vision.

   • While the client's sketch featured a line art stylization applied to the feather, she expressed a desire for the feather to be filled in to showcase her color scheme and the symbolism it represented.

   • She also expressed a desire for a color scheme that reflected her values and aspirations, trusting my expertise in bringing her vision to life.

2. Design Iterations:

   • I created several logo concepts for the client, exploring different design elements and color combinations to capture the essence of sophistication and freedom.

   • The client selected a concept featuring a feather, appreciating its symbolic representation of growth and journey, aligning with her brand values.

3. Refinement Requests:

   • The client requested adjustments to the transparency and positioning of the feather to convey a sense of transition over time, symbolizing personal and professional growth.

   • She also desired a weathered look for the feather to add character to the design, adding a sense of authenticity and depth to the logo.

4. Finalization:

   • After several iterations based on the client's feedback, we arrived at a final design that met her vision and expectations.

   • The logo features a gradient feather, symbolizing growth and journey, with a sophisticated and peaceful color scheme.

Color Theory:

The chosen color scheme was carefully selected to reflect the client's values and aspirations:

• #02000E (Very Dark, Almost Black): Conveys mystery, seriousness, and sophistication, adding depth and contrast.

• #8C473E (Earthy Red): Symbolizes passion, strength, and vitality, evoking energy and excitement.

• #C99D83 (Soft Tan or Beige): Represents warmth, approachability, and stability, creating a welcoming atmosphere.

• #F4DDCE (Light Peach or Beige): Evokes warmth, softness, and tranquility, creating a calming effect associated with comfort
  and relaxation.

• #082040 (Dark Blue): Symbolizes depth, stability, and trustworthiness, reminiscent of the night sky.

• #223550 (Navy Blue): Conveys trust, stability, and professionalism, indicating security and reliability.

• #6B576D (Dusty Mauve): Represents creativity, introspection, and sophistication, combining elements of purple and gray.

• #8F8192 (Muted Purple): Associated with sophistication, creativity, and luxury, conveying elegance and refinement.

Outcome:

• The final logo design successfully captured the client's values of sophistication, peace, wisdom, and freedom, effectively representing her brand.

• The client was very pleased with the collaborative design process and the result. She felt that the logo truly reflected her identity and message.

Conclusion:
Creating a logo for a client is a crucial process that highlights the significance of understanding their brand values and ambitions. By utilizing symbols and visual elements that align with their vision, a logo can effectively convey their brand identity. The design process involves multiple iterations to refine details like transparency and positioning to ensure the final design meets the client's expectations. The use of gradients and textures adds depth and visual interest, thereby enhancing the logo's overall impact and appeal. The ultimate logo represents the client's values and serves as a powerful symbol of their brand's identity and message.

The rough sketch provided by the client, created in Canva, served as the foundation for the logo design process.